Monday, December 30, 2019

Muslim Identities in France and Britain Free Essay Example, 3250 words

Though the approach of Britain and France is different towards the Muslims who are also their probable citizens, the two countries, however, do agree on how their own Muslim citizens should conduct and behave themselves. For instance, Tony Blair stated that Britain s citizens, including Muslims, should conform to Britain s common values. Further, they should obey the rule of law, perform their duties towards the state and other citizens while even so, holding their rights. The citizens should also maintain freedom from violence and discrimination (Moosavi, Leon, p.6). France, reflecting on its Muslim citizens feels that The idea of regularly practicing one s religion can indicate an incomplete adaptation to modern life, or to French life. Too much prayer, the wrong clothing, too many trips back to the old country, all suggest that the person is a bit too transnational to be properly national. Despite public assurances to the contrary it is possible, and perhaps likely, that a gro wing adherence to Islamic norms of ritual practices will continue to conflict with (some) French ideas about the appropriate everyday behavior of French citizens (Bowen, John R., 2002, p. 7). France, requiring a more major shift of lifestyle of its Muslims citizens from the Islamic one to the French way of living, it has been maintained that even religious symbols are not to be incorporated in dress or attire. We will write a custom essay sample on Muslim Identities in France and Britain or any topic specifically for you Only $17.96 $11.86/page The Stasi Commission suggested in its report delivered in 2003, that wearing conspicuous religious symbols should be banned in public schools .

Saturday, December 21, 2019

The Economic And Political Environment During Early Post War

The source, spoken on the 5th June 1947, is an extract from an address given by the then Secretary of State, George Marshall, outlining his and America’s plan to provide substantial economic aid to the European states, to help facilitate the rebuilding process in the continent. To understand both the need and importance of Marshall’s address in 1947, the economic and political environment in early post war Europe the must be put into context. The Second World War left the majority of European states in serious economic trouble; ‘economies were suffering with open and repressed inflation, disruptive food and raw material shortages’, and the destruction of industry from bombing left production stagnant, consequently leading to the collapse of trade and widespread commodity hoarding in Europe. The political state of the continent was therefore volatile, as Europe cooperation struggled deeply with an identity crisis and the Soviet Union increased its sphere of influence across the East. If ‘hunger, poverty, desperation and chaos’ were to amass, the economic and political advantages of being allied with the continent would quickly deteriorate and soon after Europe would become a serious threat to America. Therefore, Marshall und erstood ‘that European economic recovery was essential to the long-term interests of the United States’ and once becoming Secretary of State on 21st January 1947, he knew substantial plan of American aid must be put in place. While Marshall gives hisShow MoreRelatedModernization Theory Of The Post War Years1324 Words   |  6 PagesSecond World War. The United States found themselves in a unique position where they had shown their military and technological prowess, were the only victor whose infrastructure had not been damaged by the war and saw themselves as the technological leader of the world and a model to be emulated. Along with growing fears about Cold War tensions and the threat of communism, the domestic post-war environment contributed to the emergence of the predominant American sociological and economic theory ofRead MoreThe Historical Representation Of The Canadian Wilderness993 Words   |  4 Pagesreflect and represent the economic and political environment of two time periods - Post World War I and the Great Depression, and post-World War II. The two examples of his paintings are, The Old Mill Elora, (35.6 x 40.7 cm), 1930, watercolour on paper, in private collection, painted post-World War I during the great depression; and the other Prelude, 1945, oil on Masonite, (76.2 x 91.5 cm), in The Faculty Club, University of Toronto, Toronto, Ontario, painted post-World War II (Paul Duval, 1980, pRead MoreScholars Being Justified in Using the Term Golden Age to Describe the Economic History of Western Europe During 1950-19731456 Words   |  6 PagesDescribe the Economic History of Western Europe During 1950-1973 ‘Nothing in the history of Western Europe resembles its experience between 1945 and 1968.’ Milward, European rescue, pg. 21 In the quarter of a century that followed the Second World War, the achievements of the European economy were so impressive that the period was often referred to as the ‘Golden Age’. Since 1913 Europe had experienced two world wars plus the great depression and trade wars of theRead MoreDomestic Political State Of The Nation, Technological Advances, And Doctrinal Changes1511 Words   |  7 PagesThe Evolution of the Cost of War Analyzed through the Domestic Political State of the Nation, Technological Advances, and Doctrinal Changes Politics can be defined as the practice of influencing people through the exercise of power. The main way to control a person or a group of people is to control their finances. This is why the economy of the United States is so important. Without control of its finances, the nation is unable to exercise control internally or over other nations. There have beenRead MoreAmerican History and World War II Essay1393 Words   |  6 Pagesover avoiding war and the policy of American isolationism was gone. It was the beginning of a great war that brought death, devastation and finally the victory and power to United States. At the time of Roosevelt’s appointment in 1933, historically crucial events were taking place in Japan, Italy and Germany which had to shape the future and the fate of United States. This paper studies and analyses the major factors which contributed to American success both at home and abroad during WWII in additionRead MoreThe Cold War And The Soviet Union1462 W ords   |  6 PagesWhen the term â€Å"Cold War† was popularised to refer to post-war tensions between the United States and the Soviet Union, interpreting the course and origins of the conflict became a source of heated controversy among historians. In particular, who was responsible for the breakdown of Soviet-U.S. relations after the Second World War? During World War II, the United States and the Soviet Union were allied against the Axis powers. However, in the years that followed the end of World War II, the allianceRead More1. Introduction Japan has very significant characteristics in terms of their economic power1700 Words   |  7 Pagesterms of their economic power either in the Asia- Pacific region or around the world. After World War II the Japanese economy was deeply affected by shortages, inflation, and currency devaluation means that Japanese economy was bankrupt position. Therefore, Japan passed under the control of US in the post- Second World War period. From this point, economic transformation or recovery or development has started in Japan with the impacts of US and Japanese governments. Besides this economic aid, US alsoRead MoreThe Effects Of Climate Change On Africa s Security Environment Essay1578 Words   |  7 Pagescorrelations between climate and conflict used civil war datasets as the measure of the outcome variable. The use of an aggregated country level civil war data may be missing the most important features of the accuracy, degree, and severity of the impact of climate change on Africaâ₠¬â„¢s security environment. The use of civil war and political violence datasets to capture the impact of climate change may produce misleading outcomes. Unlike civil conflict and political violence, climate-related conflicts may beRead MoreCold War Politics: Shaped By The Global Economic Crises of the USA and USSR 1563 Words   |  7 PagesOne of the most remarkable events in the early history at the end of the twentieth century was the period post Second World War also known as Cold War. The Cold War began in 1945, leaving the door open for the search of the world dominance between the two most powerful countries at that time: The United States of America (USA) and the Union of the Soviet Socialist Republics (USSR). This struggle for power had to be developed under the fluctuating economic conditions of the age. Even though, the worldRead MoreThe Idea Behind The United Nations1163 Words   |  5 PagesThe Idea Behind The United Nations Is To Be Democratic In Solving World Politi cal, Economic and Social Issues, But Is It Successful In This Effect? Stephen Goodspeed describes the organizational framework of the United Nations as â€Å"an association of states that through a multipartite treaty, the Charter, have elected to follow a certain course of action in given circumstances in order to accomplish specific aims and purposes.† It has the legal capacity whereby, it is able to act as a subject

Friday, December 13, 2019

Teen’s Alcohol Abuse Free Essays

The study aims to identify the factors influencing alcohol abuse among teenagers whose age range from 13 to 19 years. Stratified random sampling will be applied, with samples coming from across the state to ensure the heterogeneity of the sample in terms of the variables being studied. Stratified random sampling is done by dividing the population into strata, in this case by the towns the respondents currently reside, then by employing simple random sampling from each stratum (or town) (Johnston, B. We will write a custom essay sample on Teen’s Alcohol Abuse or any similar topic only for you Order Now , and Christensen, L., 2000). The target number of sample will be set at 10% of the 13-19 year old population in each town (rural or urban). A possible barrier to achieving this set number of sample however is the difficulty in achieving this huge target due to the limited time and financial resources. A solution seen to overcome this barrier is through the use of the internet and sending of electronic mails to reach the respondents. The use of this type of method of data gathering may possibly cause risks in the validity of the answers given by the respondents. Confusion on the part of the respondents may take place, and the researcher may not be available at all times to attend to clarifications. In order for this threat to be avoided, the survey questions have been constructed to be simple and concise. This sample is said to be representative of the population because of the randomization that has been done to assure that the sample is composed of individuals who are not in any way homogenized in one or more traits or characteristics being studied. The survey tool used is a 13-item questionnaire with open-ended and closed-ended questions. Possible answers which are mutually exclusive have been constructed. Should the answer not be found in the list of answers, then the sample may choose to state his response. The survey tool and variables measured The variables are demographic in nature such as age, and several socio-cultural variables such as the individuals the respondent is currently living with, annual family income, the drinking history of the parents, attitude of the parents towards alcohol, and the respondent’s experience in witnessing violence and the frequency of witnessing this violence. Behavioral and attitudinal characteristics of the respondents will also be measured, such current alcohol intake, frequency of alcohol intake, and history of alcohol abuse, and availability of or accessibility to alcohol. The variable â€Å"age† is defined as the age of the respondent in years at the time of the study. This variable is answered by the second survey question, which is a closed-ended one. Since the level of measurement is ratio, the response to this item will be coded as it is. â€Å"Companion in Residence† is defined as the individual/s (if any) with whom the respondent has live with for the most part of his life. This has been defined in such a manner due to the assumption that should an individual’s beliefs or behavior be affected by another individual, this effect is said to be incurred by the person he has lived with longest in his life. Possible responses to this question include parents, relatives or guardians, friends or peers, or none. It is a closed-ended type of survey question. The variable â€Å"annual family income† is defined as the average income in US$ incurred by the family in one year. It will be measured in the fourth survey question which is a closed-ended one. The lowest class of the range has been set at less than $5000, whereas the highest has been set at $65,001 and above. Since the level of measurement is ratio, the response to this item will be coded as it is. The variable â€Å"alcohol drinking† is defined as the respondent’s current behavior towards alcohol, i.e. if he at present drinks or does not drink alcohol. This variable will be measured in the fifth survey question, where the respondent answers â€Å"yes† to indicate that he currently drinks alcohol, or a â€Å"no† to indicate that he does not currently drink alcohol. The question is a closed ended one. How to cite Teen’s Alcohol Abuse, Papers

Thursday, December 5, 2019

Alphonse Capone Essay Example For Students

Alphonse Capone Essay Al Capone grew up in New York and became involved in a gang very early in his life. Later on he became a very popular mob leader. For all the crimes he committed, he was taken to jail for not paying his taxes. He Al Capone was born in Brooklyn, New York, in 1899, of an immigrant family. He quit school after sixth grade and became a member of a street gang that was lead by Johnny Torrio. About 1920, Capone went to Chicago and met up with Torrio, who had become a lieutenant in the Colosimo mob. The enactment of the Prohibition Amendment opened a way for criminals to make money by brewing and distributing beer and liquor. Torrio and Capone intended to take full advantage of the opportunities. Torrio gained full leadership of the gang after Big Jim Colosimo died and Capone gained experience as his partner. In 1925, Capone became the boss when Torrio, was seriously injured in an assassination attempt, surrendered control and retired in Brooklyn. Capones fearless reputation grew as rival gangs were eliminated and the Capone mob got bigger and took over the suburb of Cicero. The St. Valentines Day Massacre on February 14, 1929, was when seven members of the Bugs Moran mob were machine-gunned in a garage by rivals posing as police. The massacre was attached to the Capone mob, although Al was in Florida while all of this happened. The investigation of Al Capone arose because he didnt appear before a Federal Grand Jury on March 12, 1929, in response to a subpoena. On March 11, his lawyer asked to postpone the trial, because a doctors affidavit was submitted on March 5, that said he had been suffering from bronchial pneumonia in Florida and had been confined to bed from January 13 to February 23, and would be bad for Capones health to travel to Chicago. His appearance date before the Grand Jury was re-set for March 20. The Bureau of Investigation Agents obtained statements that said that Capone had attended race tracks in Miami, and that he made a plane trip to Bimini and a cruise to Nassau. He had been interviewed at the office of the Dade County Solicitor and that he appeared in good health. Capone appeared before the Federal Grand Jury on March 20, 1929, and finished his testimony on March 27. After that he was arrested by Agents for Contempt of Court and the penalty would be one year and a $1,000 fine. He posted a $5,000 bond and was released. On May 17, 1929, Capone and his bodyguard were arrested in Philadelphia for carrying deadly weapons. They were sentenced to one year each, but Capone was released in nine months, on March 17, 1930, for good behavior. On February 28, 1936, Capone was sentenced to six months in Cook County Jail on a Contempt of Court charge. Meanwhile, the U. S. Treasury Department found evidence in tax evasion charges on Al Capones brother Ralph Bottles Capone, Jake Greasy Thumb Guzik, Frank Nitti, and other mobsters. On October 18,1931, Capone was convicted after trial, and on November 24, was sentenced to eleven years in Federal prison, fined $50,000 and charged $7,692 for court costs in addition to $215,000 due back on taxes. While waiting for the results of the appeals, Capone was sent to Cook County Jail. After his appeals were denied, he entered the U. S. Penitentiary at Atlanta and then on to Alcatrez. On November 16, 1939, Al Capone was released, after serving seven years six months and fifteen days, and had paid all fines and back taxes. .u34a684c67ff0e0f214542a13518747ac , .u34a684c67ff0e0f214542a13518747ac .postImageUrl , .u34a684c67ff0e0f214542a13518747ac .centered-text-area { min-height: 80px; position: relative; } .u34a684c67ff0e0f214542a13518747ac , .u34a684c67ff0e0f214542a13518747ac:hover , .u34a684c67ff0e0f214542a13518747ac:visited , .u34a684c67ff0e0f214542a13518747ac:active { border:0!important; } .u34a684c67ff0e0f214542a13518747ac .clearfix:after { content: ""; display: table; clear: both; } .u34a684c67ff0e0f214542a13518747ac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u34a684c67ff0e0f214542a13518747ac:active , .u34a684c67ff0e0f214542a13518747ac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u34a684c67ff0e0f214542a13518747ac .centered-text-area { width: 100%; position: relative ; } .u34a684c67ff0e0f214542a13518747ac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u34a684c67ff0e0f214542a13518747ac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u34a684c67ff0e0f214542a13518747ac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u34a684c67ff0e0f214542a13518747ac:hover .ctaButton { background-color: #34495E!important; } .u34a684c67ff0e0f214542a13518747ac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u34a684c67ff0e0f214542a13518747ac .u34a684c67ff0e0f214542a13518747ac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u34a684c67ff0e0f214542a13518747ac:after { content: ""; display: block; clear: both; } READ: Teen Suicide EssayDuring his confinement, he had gotten syphilis and and then suffered from paresis. Immediately after he was released he went to the Baltimore hospital for brain treatment, and then went to his Florida home, an estate on Palm Island in Biscayne Bay near Miami, which he had purchased in 1928. By 1946, Capone had the mentality of a twelve-year-old. He lived in a secluded atmosphere, with his wife and immediate family, until he died of a stroke and pneumonia on January 25, 1947.

Thursday, November 28, 2019

An Unlikely Murderer Essays - American Folklore, Axe Murder

An Unlikely Murderer Essays - American Folklore, Axe Murder An Unlikely Murderer One would think that crimes with such a gruesome nature would be committed by a hatchet-wielding maniac as put by Russell Aiuto (1). But rather, the suspect was that of a church-going, Sunday-school-teaching, respectable, spinster-daughter(Aiuto 1). The young woman, Lizzie Borden, was charged with the killing of her father and stepmother, a crime worthy of Classical Greek tragedy (Aiuto 1). Therefore, the purpose of this paper is to research the life and trial of Lizzie Borden in order to determine if she was innocent or guilty of parricide, the murder of ones parents. It was on the 19th of July, 1860, that in Fall River, Massachusetts Lizzie Borden was born (Radin 268). She grew up there alongside her father, Andrew Borden. He was a very prosperous man, starting out as the towns undertaker and ending up investing his profits into the textile industry. When Lizzie made it in to her teens, Mr. Borden was worth $500,000 (Paton 432). Being as prosperous as he was, he only had to places to spend his money: his two daughters, Lizzie and her older sister Emma (Paton 432). Andrew Borden also had a wife, Abby Borden. She was the stepmother of Lizzie and Emma and a hated one at that. Whenever Lizzie and Abby were together in the house, which happened a lot, the atmosphere was electric (Paton 433). Abby was called Mrs. Borden, and Lizzie did not eat when Abby was around. Their relationship was so distant, that Lizzie only spoke to her when it was needed (Paton 433). Lizzie first despised Abby when Andrew decided to purchase Abbys sisters home and have it in his wifes name. This prevented his sister-in-law from getting evicted, but Lizzie saw it as a chance for Abby to take advantage of Andrews money (Paton 433). What most people do not know, is that Lizzie had somewhat of a criminal record before she was charged with the murder. The first was committed in her own home. She had reported to her father that some of Abbys stuff had been stolen by a thief. Andrew called the police but stopped them in the middle of their investigation because he noticed that the only person that could have committed the crime was Lizzier herself (Paton 433). Perhaps the only reason Lizzie may have had any hate for her father was when he laid her pigeons to rest. Intruders had broken into the garden of the Bordens, where Lizzies pigeons were held. Mr. Borden assumed that the intruders were after the birds and therefore, decapitated the birds with and ax (Paton 434). Could this be a sign? 1892 was a year of record breaking heat. It seemed to have been 12 months of total summer (Paton 434). That summer, Lizzie bought small doses in several visits of prussic acid, a lethal drug. The drugstore owners started to notice, which caused her to make her visits more discreet (Paton 434). The day of August 4th was a day that would make history. It started out normal. Emma was not in town, and there was a guest staying in the house, Uncle John Morse. Bridget Sullivan, the maid, was up with Uncle John as she did her daily chores. She stopped short, however, because of a sickness she had had recently (Paton 435). Then, with John gone into town and Bridget cleaning the windows, the murders happened. At 9:00 AM, Abby Borden was killed. With nothing more worse happening, Andrew Borden was then killed two and a half hours later, at 11:30 AM (Sams 1). There were 20 wounds from a sharp instrument on Abby and only 10 on Andrew (Paton 432). Lizzie supposedly saw only her father dead. She ran to the neighbours and cried that her father had been killed. She said her mother had gotten a note, asking her to go aid an ill person. So obviously, Lizzie did not know that Abby was in the house dead. The police got there, and they found Abbys corpse in a bedroom. Then for some odd reason, Lizzie remembered that she may have heard her come back in to the house earlier (Paton 436). Lizzies alibi was rather odd. She said she had went out in to the outbuilding

Sunday, November 24, 2019

Mean Girls vs Julius Caesar Essays

Mean Girls vs Julius Caesar Essays Mean Girls vs Julius Caesar Paper Mean Girls vs Julius Caesar Paper Essay Topic: Julius Caesar The Tragedy of Julius Caesar and Mean Girls Both of these works were written in two different time periods, but have some of the most similar ideas. One way that these ;o arts are similar is the main leader Of their respective places. Another way theyre similar is the surrounding characters. Lastly, the other thing that is similar is the plot of each. In short, these two pieces of work are similar because the main ruler inside the work, the supporting actors, and how the story flows and goes. The first of the similarities is the leader of the movie and play. You can consider Regina George, the leader of the school campus, can be seen as Julius Caesar. She is the most popular at the school and everyone likes her, even though she doesnt like them too much. This is like when Julius Caesar was arriving back to Rome after his defeat of Pompom and everyone jumped to love Caesar even though their former great leader had died at hands of the fresh guy. Also, the other characters of both despise a plan to take down the popular being: Caesar and Regina. This showed that they all had a powerful struts and hate towards the main leader. The second similarity is the supporting actors around the main leader. Caddy Heron, the new girl at the school, can be seen as Brutes. She seems to like Regina (Caesar) but in her mind, all Caddy could think about was destroying Regions life. Janis was the first to become friends with Caddy and told her the ways of high school. Janis can be seen as Cassias because she was once great friends with Regina George, just like Caesar and Cassias being friends but soon lost their relationship due to a certain couple of personal issues. Also, Caddy was manipulated to take down Regina, just like Cassias was to Brutes. Gretchen and Karen can also be seen as conspirators because they begin to see problems developing between the Plastic Group and with Regions popularity. Soon, they join forces with Caddy because of loss of confidence in Regina being leader. The third and final similarity is the plot of the play. The comparison is obvious: they try to take down the main leader. There are also some other things that can be thrown in to be included. The Candy Canes that were ended out during Christmas are like the letters forged by Cassias and sent or Brutes. This started Gretchen questioning of Regina not liking her many more. This is mainly because Caddy forged Regions name on the Candy Cane, making Gretchen feel bad. Another one is the Burn Book being like the Will read by Marc Antonym in Julius Caesar. Both wanted people to get angry at the persons who had been accused of wrongdoing and emotions spiked all at once. The majority in both had exploded into a rage near the end. Julius Caesar had the citizens of Rome March around looking for conspirators to kill ND Mean Girls 2 had full-out brawling in the hallways of the school. They all worked together to make sure it wouldnt happen again. Also, the main leaders of the works both get taken down by something greater than them, with Regina getting struck by a bus and Caesar inside of the stabbing ring. In conclusion, both of these pieces are super similar. The similarities are the leaders of each piece of art, the surrounding characters of the leaders, and the plots of those works. Even though these were both written by different directors, it seems that they had some of the same ideas and thoughts.

Thursday, November 21, 2019

CSR of Google Company Essay Example | Topics and Well Written Essays - 1500 words

CSR of Google Company - Essay Example A Brief Outline of Google Company Google Company began as a research project, conducted by two Stanford students. In the year 1996, Larry and Brin conducted a search engine using a distinctive method of grading search results. Since they required a relevant search engine using the internet, the need grew further and, as a result, registered Google.com domain and officially created Google, Inc. in 1998 (Girard, 2009 p. 14). As a search engine during the time, Google had advantages over other search engines because the search results were organized in a relevant manner. Google grew as a popular search engine, which was easy to use. The company has grown to employ over 12,000 individuals worldwide. The company has acquired several acquisitions to permit continuity of innovation. For instance, the company has acquired DoubleClick and YouTube companies. The company’s mission is to organize the world’s report and make it useful and accessible universally. The company takes pa rt in various philanthropic donations (Girard, 2009 p. 21). Corporate Social Responsibility Issues Facing Google Company Although Google Company ranks among the top companies practicing corporate social responsibility under the Corporate Social Responsibility Index (CSRI), the company faces several challenges doubting its ethics and responsibility as an international company. One of the ethical issues facing Google Company is that the company has proved to be deceptive and not outspoken (Meiners, 2011 p. 20). Google has publicly claimed to respect the users’ privacy, inform and disclose to the consumers what they do with their private data. To the contrary, in 2008, a consumer poll indicated that 93 percent of individual interviewed preferred internet companies to ask for authority before accessing personal information. Hence, Google words do not match consumer expectations (Drushel, 2011 p. 47). This is evident from the consumer watchdog, where they have gathered a video on how Google harms the privacy of consumers and unfairly represent what they do. Google does not represent its business fairly or disclose its incompatible interests. The company has always claimed to work for users, but the users pay the company nothing. The company works for advertisers, which indicates a conflict of interest. The company’s cofounders had foreseen and understood the conflict, which the company hides from users as written in their PHD dissertation (Jennings, 2010 p. 57). There is also enough evidence showing that the company’s undisclosed conflicts poses serious risks to users of either defraud or harm. If Google Company cared for its users, it would have bothered having a customer service or would protect the safety and privacy of users. The company is even deceptive in philanthropy. The philanthropy arm of the company has deceptively created the impression that the company’s philanthropy is devoid of a profit aim, which is not true (Miller, 201 1 p. 76). Another ethical issue facing the Google Company is avoiding legitimate accountability, designed to protect others. There is enough evidence indicating that Google Company does not consider it is subject to the same principles everyone is. For instance, One World Trust ranked the company worst in the world survey of accountability. Also, Audit Integrity Firm ranked Google Company in the bottom 2% of all publicly traded organizations, in terms of, governance risk and accounting. In addition, the company founders developed a two-tier

Wednesday, November 20, 2019

Interview a principal Essay Example | Topics and Well Written Essays - 750 words

Interview a principal - Essay Example This constitutes on interview with one such individual – Principal Robert Cavo of Nixon Elementary School in Roxbury School District. Interview 1. What was the hardest job you had to manage as a principal? Hardest thing for him was curriculum because this was an area of weakness. In this situation he brought in experts (his curriculum coordinators) in to help him through it. While there were state standards for curriculum, managing the means by which specific curriculum aspects were emphasized and the most efficient means of instruction were and remain prominent areas of concern. In a sense teachers, like the students, need to come to intimately understand the curriculum as through this deep-understanding the greatest instruction emerges. It becomes his responsibility to ensure that this occurs. In situations where your weakness lies, you need to know when to get/bring in help. Therefore, as a leader, you must take the time to learn the area of weakness to improve but also bri ng in strong individuals to assist you in the process. He notes that it’s impossible for a single individual to have the greatest knowledge of all areas and this was a major aspect he had to learn early in his administration. Since he has come to recognize that in large part the job of the principal is the successful and efficient delineation of power. Your personality will dictate your areas of strengths and weakness. A good leader will know their areas of strengths and areas of improvements. 2. What is/was the greatest internal reward you got out of your principal position? One afternoon, I was walking down the hallways and there was a little boy walking towards me and I happen to know his name. Therefore, I said hello, David. The boy turned to me and asked me, if I know every student in the schools name. By this comment, it symbolized that the students felt like they mattered to me. Ultimately I entered the education profession primarily because I saw it as an avenue to ut ilize my given strengths and talents in a meaningful context. I feel my life is enriched everyday through interactions with students and parents, as you really come to recognize that you are making a positive difference in the community. Kids felt like they matter when they attended school, which meant the teacher felt like they mattered, which meant the parents felt like what they thought mattered and that is what the principal’s main goal was as a school leader. 3. Are there words of advice or wisdom someone had told you or you have heard that you try to structure your principal philosophy around? Don’t feel that you can’t ask someone a question or someone for help. I am one to always ask for help? Or how did you get his done, or how did you do this? Not like I am going to do the specific task the same way, but I will see the path on how you got there. While I recognize that it’s important for the school principal to demonstrate a strong vision and inde pendent path, this must occur within the context of the school and greater community. Rather than attempting to institute my outside vision I have come to adopt a view of progress and leadership as an organic element of community and student interests. My role as a principal then becomes balancing and forming these interests into a functional whole. 4. What is/was your principal’

Monday, November 18, 2019

3010 Essay Example | Topics and Well Written Essays - 750 words

3010 - Essay Example tiple learning styles, (4) information is presented via multiple channels, (5) grounded in personal reality, (6) conveys a clear goal, (7) earn and build on respect, and (8) create a friendly learning environment. Competent faculties are required to facilitate this to ensure efficient professional development of employees. Having professionals working in a business facilitates ease in the working environment and assurance of quality performance which is primarily the goal of every institution (Ulrich and Brockbank, p.243). 2. The legal context of employment decisions. It has been said by Bohlander and Snell (p.96) that when the HR management and all its functions are acted in compliance with the law organization and companies become more unbiased and more effective workplace. Awareness to the provisions of the law is therefore valuable in HR management especially in choosing the manpower for the organization. This way, occurrence of costly and time-consuming litigations can be prevented. 3. Building an HR Strategy. HR managers are expected to act in two manners when it comes to making decisions for the company. First is that they are fairly familiar with the business to be capable of directing the business strategy to be taken. And they play reactive role to initiate critical thinking among the members of the organization to come up with proficient strategy for the problem at hand. This criterion is necessary for HR managers to perfect to be able to help the members of the organization in arduous decision making and strategic planning (Ulrich and Brockbank, p.224). 4. HR Organization. Like in any other group of management of business, creating a clear organization is essential. This precludes confusion of authority, responsibilities and roles of each member. Selection of HR organization is base on the business organization type (Ulrich and Brockbank, p.179) and only after its fulfillment will the real value of HR management be achieved. 5. HR Competencies that

Friday, November 15, 2019

The Role Of Brand Extension

The Role Of Brand Extension In over two decades, the business strategy of introducing new products as extensions has become popular (Maoz and Tybout, 2002; Hou, 2003). Similarly, brand extension is considered as a key to develop brand. In details, it is widely used as eight out of ten new products are introduced as a brand extension in the market (Keller 2003; Simms, 2005; Volckner and Sattler, 2006). Brand extension strategies are broadly applied in order to reduce marketing expense in launching new product, enhance well-known and quality of core brand, and lessen risk for companies (Keller and Aaker, 1992; Taylor and Bearden, 2002). On the other hand, exploiting valuable core brand to built up for the brand extensions are an obvious strategy for growth (Keller and Aaker, 1992) but it is not without risks for firms (Swaminathan, Fox, and Reddy, 2001; Hem, Chernatory and Iversen, 2003) in the new economic environment. Prior studies on brand extension have indicated that a successful brand extension depends a lot on firm characteristics (Hou, 2003), core brand characteristics (Keller and Aaker, 1992; Park and Kim, 2001; Hou, 2003), customer characteristics (Keller, 1993; Swaminathan, et al., 2001), extended brand characteristics (Hou, 2003), and marketing strategies (Desai and Keller, 2002; K.L Washburn, Till and Priluck, 2000; Park and Kim, 2001; Hou, 2003). Brand extensions offer many potential benefits but also can pose many problems (Keller, 2003, p.623). As a result, understanding brand extension evaluation in terms of its core brand, its characteristics and customer behaviors are very important for marketers and firms in order to expand and increase sales revenue. Thus, this paper is designed to additionally examine the relationship between parent and extended brand and its influence on customer. Furthermore, this paper will study the impact of brand extension characteristic on customer purchase intention. 2. The role of brand extension 2.1. Definition and types of brand extension As an interesting research topic, brand extension can be defined and classified into many types as well as many researchers have done about this topic. The need to differ clearly brand substitutions and changes in brand design had led to define brand name extension as the replacement of at least one of the verbal denominations of a product by another, accompanied by the disappearance of the former denomination (Collange, 2008). Brand extension is also defined as a product whose nature and function differ from those of products currently commercialized under the brand name (Cegarra and Merunka, 1993 cited in Collange, 2008). In other words, brand extension is defined as using an established brand name so-called parent brand or core brand (Volckner and Sattler, 2006) to introduce a new product (Keller, 2003). As one of the most frequently tool branding development (Volckner and Sattler, 2006) brand extension is classified into two categories: depth and width of parent brand (Keller, 2003). Keller (2003, p.581) claimed that brand extensions can come in all forms. A core brand is replaced by sub-brand (Collange, 2008) or using new feature added to the host product (Densai and Keller, 2002). In another research, Edward classified brand extension into some categories, what he calls a franchise-extension based on the brand extension characteristics and its correlation to the parent brand. Those are introduction new product as a different form with the core product, or as a component of parent product, or as a compassion product, or as a relevant product for the brand (Tauber, 2004). 2.2. The advantages of brand extension strategy As the efficient strategy, brand extension have become a usually occurrence over the last fifteen years. There are a lot of firm like Apple, which has succeeded with the extension of Apple iPod digital music player. It is concerned as a tool for firm to improve brand image when consumers inferences to the performance of new product based on what they really know about the brand itself. These inferences are noted by Keller (2003) that can improve the strength and uniqueness of the core brand. Sony is the great example for this point, when a new personal computer for multimedia application is introduced consumers may have been more likely to feel comfortable with its anticipated performance because of their experience of other Sony products than if the product had been branded by Sony as something totally new. This extension is one of factors that are seen to create and enhance the competitive advantages of Company in order to develop their product line. As competitive economic environment, extending brand is often seen as a popular (Maoz and Tybout, 2002) and beneficial strategy to introduce different product into market in order to reduce costs, risks of failure and to increase successful opportunity (Taylor and Bearden, 2002). In addition, a lot of firms are using this way expected to generate quicker positive reciprocal effects and heavier purchase by consumers (Swaminathan, et al., 2001). Moreover, another potential benefit is to facilitate the acceptance of extended brand (Keller and Aaker, 1992). Extending brands both within and beyond the original product category is deemed to be profitable. In over fifteen years, these extensions are usually motivated by the need to decrease a portfolio of brands due to the increasingly in advertising expenditure (Cegarra, 1994; Villemus, 1996 cited in Colange, 2008) or price promotions (Volckner and Sattler, 2006). For example, McDonalds has expanded broadly around the world especially in A sia, Europe and Middle-Earth with extended brands. They were successful with McNuggets in England, Maharaja Mac in India even with new product categories such as McCafe, McTreat, or non-food brand extension Golden Arch Hotel in Switzerland (Studer and Ordonez, 2000). 2.3. The risk of brand extension As the cost of opportunity, the success of brand extensions is uncertain (Nkwocha, Bao, Johnson, and Brotspies, 2005). As an innovation can be very risk (Kotler and Amstrong, 2001, pp.337), a brand extension can create negative reciprocal consequences that enhance or diminish the equity of the parent brand (Swaminathan, et al., 2001). In some specific circumstances, it is an extremely risk for firms or would be doubted (Collange, 2008). As a result, these extensions may not be successful (Martin and Stewart, 2001) and it could lead to a tangible drop in sales and market share. Extending brand in marketplace today seems to be more challenging (Hansen and Hem, 2004) and needs to select and manage very carefully (Park, Kim K., and Kim J., 2002). Besides, it requires companies to have knowledge and understanding how customer evaluate brand extensions (Bottomley and Holden, 2001) and research further how customer react upon brand extensions in order to maximize profit. In some cases, extended brand cause consumer feel unappreciated, this confusion may lead consumer to question the integrity and competence of the brand. It is noted as one of the most popular reason for the failure of brand extension (Park, Milberg and Lawson, 1991). Besides, the worst possible consequence with an extension brand is that not only does it fail, but it also diminishes the parent brand. Audi is classic example, its sales declined from USD $ 74,000 in 1985 to 21,000 in 1989 as the result of failure of Audi 5000 had launched in 1986. Each of brands created its own image and associations and introduced into the markets absolutely different from those that currently placed in the market by the Company. As the research, Keller (2003) claimed that introduction a new brand as brand extension always have significant and potentially hidden costs, it requires a new brand should be introduced and updated in the most competitively advantageous way possible. Similarly, brand name ex tended is extremely risk for firms because consumer may no longer recognize it on the shelf or doubt its quality. As the result, this could lead to a drop in sales and market share of core brand (Kapferer, 2007). Moreover, understanding unsuccessful brand extensions may harm the parent brands is very important. It also leads to research and address in this topic, when the role of brand extension and its evaluation have been finding for a long time. Therefore, before extend brand image, company must find out and measure the potential impact on brand evaluation and purchase intention (Changeur, 2004). 3. Components of the literature 3.1. Parent brand and brand extension evaluation Core brand equity According to previous researchers, the parent brand characteristics have influenced on brand extension evaluation (Hou, 2003) and play an important role in successful brand extension (Keller and Aaker, 1992). Specially, the relationship between core and extended brand is linked to the dominant and nature of the core brand (Bridges, Keller and Sood, 2000). As most of new products are extended brands from the core brand (Keller 2003; Simms, 2005; Volckner and Sattler, 2006), previous researchers have shown the positive effect of parent brand on brand extension evaluation. One of these reveals that extended brands from the high equity core brands will be shaped more favorable attitudes (Washburn, Till and Priluck, 2000). On the other hand, the core brand image is not affected negatively by brand extension failure (Keller and Aaker, 2000) and has a low risk relation with brand extension (Maoz and Tybout, 2002). The literatures on brand extension have shown the essential role of brand equity in shaping consumer attitudes about an extension (Collange, 2008). Later researches have revealed that stronger parent brand equity is, whether formed by the brands quality (Keller and Aaker, 2000) or its awareness (Reddy, Holak and Bhat, 1994) the more brand extension is appreciated and to be successful. The core brand equity has not disappeared, and it remains engraved in customers mind even though it is replaced by the extended brand. This is demonstrated by the fact that many companies continue to refer a new product by its former name (Collange, 2008) as the warranty of success. Quality of parent brand Moreover, brand extensions are perceived by customers perceive about the quality of the core brands (Densai and Keller, 2002; Taylor and Bearden, 2002). An existing brand name provides an assurance of quality, thereby reducing the risks involved in purchasing a new product (Swamanithan, et al., 2001). Extension brands from high quality parent brands are perceived as substitutes tend to be less favorably received than those from lower quality brands (Bottomley and Holden, 2001). As the importance of quality, brand extensions which are from strong quality brand are benefited more than those from the weak brands (Park, et al., 2002). Also, in the later research, those effects should depend on the level of perceived quality of the core brand and a high level of both perceived core brand quality between the original and extension product categories was necessary for favorable extension evaluations (Keller and Aaker, 1992). Customer-brand relationship The customer-brand relationship quality interacts significantly and positively with brand extension evaluation (Park, et al., 2002). In the context of introduction new brand extensions, this strong relationship helps to obtain customers acceptance on the new extensions (Park, et al., 2002) and extended brand will be formed better in customers mind (Densai and Keller, 2002). Besides, the greater customers beliefs about the core brand, the better brand extension will be evaluated (Swamanithan, et al., 2001). In addition, customer with greater perception of core brand will accept the proposed extension more favorable (Keller and Aaker, 1992). 3.2. Brand extension characteristics are most concerned in evaluating brand extension There are some brand extension characteristics which are considered by customer in evaluating brand extension (Hou, 2003). Brand attachment Due to the limitation of knowledge about new offering (Taylor and Bearden, 2002), customer may evaluate extended brand by their experience about the core brand (Swamanithan, et al., 2001). As a definition above, firstly, brand extension is integrated the variable of attachment to the initial brand (Collange, 2008). Furthermore, brand attachment is defined as an emotional relationship of consumer with the parent brand (Lacoeuilhe, 2001 cited in Collange, 2008). It means consumer who is emotionally attached to the core brand will be unhappy if it disappears, regardless of the qualities of the substitution brand. It was claimed that the stronger the consumers attachment of extended brand to the initial the more purchase intention will deteriorate. Indeed, the third condition for extended brand to be a success is that consumers must not be too attached to the brand that will eventually disappear (Collange, 2008). On the other hand, the evaluation of brand extension seems to be difficult because consumers have an established relationship to the parent brand in the extension category (Hansen and Hem, 2004). Perceived fit Another characteristic of brand extension, which is recognized as one of the key success of brand extension is perceived fit of the extended brand to the core brand (Hou, 2003). According to previous researches, perceived fit can impact brand extension evaluations in some ways. First, it affects the extension to which consumers transfer their core brand awareness to an extension (Densai and Keller, 2002). Second, consumer may fit as a cue to make their inferences about an extension (Hou, 2003). Besides, perceived fit of brand extension is an important component of extension evaluations (Bridges, et al., 2000). In other words, brand extension must fit with the core brand is considered as the first condition (Collange, 2008). It leads to evaluate brand extension more positive (Michel and Cegarra, 2002; Collange, 2008). Otherwise, lack of category fit can cause the failure of brand extension (Park, et al., 2002; Yeo and Park, 2006). An earlier research has shown that perceived fit betwe en a brand and an extension is high; consumers are more likely to base their evaluations of the new product on their attitudes toward the parent brand (Bridges, et al., 2000). Therefore, as one of the key success factor of brand extension, it is needed to manage and emphasize carefully the transfer of the brand in terms of customer perspective (Collange, 2008). In prior researches, transfer has been examined as the greatest impact on extension evaluations among these dimensions (Hou, 2003), which are complement, substitute and transfer (Keller, 2003). Moreover, these types of features involved in fit judgments (Keller, 2002) have suited. Perceived fit is not only the extensions functional similarity to the brand category but also its relevance to abstract brand benefits (Broniarczyk and Alba, 1994). Furthermore, consumers may evaluate brand extension perceived fit on deep features or surface features (Zhang and Sood, 2002). It might be the main reason leaded to the mixed results above. Perceived similarity Furthermore, perceived similarity is characterized as a factor which influence consumers acceptance of extensions (Hem and Iversen, 2008). An important reason, also, is that similarity has been found to be a major determinant of brand extension evaluations (Hansen and Hem, 2004). It is defined in terms of the features shared by the core product and extension product (Keller and Aaker, 2000). Historically, similarity is understood in terms of internal operating synergies that arise when a new product can leverage on existing market (Hem, Gronhaug, and Lines, 2002). Perceived similarity is found to be the most relevant variable that can influence on the successful result of extensions (Volckner and Sattler, 2006; Hem and Iversen, 2008). The similarity between parent and extended brand might influence on perceptions of customer to brand extension and a similar extension of a brand is evaluated more favorably than a dissimilar one (Yeo and Park, 2006). Besides, a customer perception of new brand extensions is related to similarity (Taylor and Bearden, 2002). In addition, the extension information must be deemed relevant in the parent category and the similarity between the extension and parent brand is necessary for the extension information to be considered relevant (Swaminathan, et al., 2001). In the last ten years, researchers have concerned about brand extensions. The higher similarity between the extension and the core brand, the more favorable brand extensions are assessed (Taylor and Bearden, 2002; Park, et al., 2002), the higher purchase intension will be (Collange, 2008). This result was also found in the research of Sony and Nike about extension and new brands, when perceived similarity is a positive effect on brand extension evaluation (McCarthy, Health and Milberg, 2001). Otherwise, when the extension is seen as unrelated to the core brand, extension will not be evaluated favorably this association will not be seen as relevant to judging the extension (Boush and Loken, 2003). In contrast, a number of successful extensions that lack an overall perceived similarity with the parent brand have been launched into the market (Maoz Tybout, 2002). For example, the Virgin brand has been extended to a huge range of products, such as magazines, a music retailing chain, music label, airlines, trains, holidays, personal computers, wine, cola, financial services, radio stations, bridal services, movie theatres, perfume and cellular phones (Keller, 2003). The role of similarity is to influence both positive and negative reciprocal effects (Swaminathan, et al., 2001). As these researches, thus, perceived similarity should be focused deeper on further research in order to evaluate it important role in terms of customer purchase intention (Volckner and Sattler, 2006). 3.3. Customer attitudes towards brand extension Attitudes and purchase intention Customer attitudes towards brand extension may be affected and varied in terms of age, mood and culture (Hou, 2003). As consumer is heterogeneous, they may evaluate differently brand extension (Fu, Ding and Qu, 2009). This difference is the main reason caused to the mixed results in the prior studies. For example, Zhang and Sood (2002) measure the brand extension in terms of customers age groups and they found that teens evaluate brand extensions by relying more on surface cues and less on deep cues. Similarly, the difference in culture can lead customers to uncommon response to brand extensions. Customers from Eastern culture, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extension more favorably than those in Western culture, characterized by analytic attitudes (Monga and John, 2007). Customer purchase products to obtain benefits and products deliver benefits to customers (Osselaer and Alba, 2003). In terms of customer intent to purchase extended brand, there are some opinions about the dependent on customer relationship and satisfaction in the core brand (Park, et al., 2002). An important factor that leads to customer purchase intention is a lower affective commitment to parent brand (Hansen and Hem, 2004). This means the parent brand experience has no impact on repeat purchase of the brand extension (Swaminathan, et al., 2001). In the same way, the evolution of product purchase intention corresponds to the difference in the degree of purchase intention between the product with the substitution brand and the one with the initial brand (Michel and Cegarra, 2002; Collange, 2008).On the other hand, consumers willingness to buy is influenced by perceived value of the core brand (Taylor and Bearden, 2002). Similarly, purchase decision to buy extended brand is depended on consumer level of involvement in core brand (Hansen and Hem, 2004). Customer knowledge Besides, consumer knowledge is considered as the most important factors that might influence on their attitudes towards brand extension (Hou, 2003). In a research, Brucks (1985) had described three categories of consumer knowledge: subjective knowledge, objective knowledge and prior experiences with the product category. And in the further research, subject knowledge that is what consumer think they know is considered as the strongest motivation of purchase intention for extended product (Hem, et al., 2002). Also, when consumers encounter a new product in the marketplace, they are unlikely to engage in extension cognitive deliberation. This means they might base their evaluations of an extended brand on their subjective to the core brand without considering any specific or different features that the extended brand might have (Yeung and Wyer, 2005). However, in the past research of brand extension show the mixed results for the effects of consumer knowledge on extension brand. For in stant, perceived subjective knowledge about the extension category was found that it has negative effect on brand extension evaluation, it means the evaluation of brand extensions are more positive when perceived subjective knowledge of consumer is low than when it is high (Park and Smith, 1992). In the other hand, the positive effect was found in further research (Dacin and Smith, 1994) or there is no effect on extension evaluations (Keller and Aaker, 1992). As mentioned in the research, this conflicting finding could be explained by the limited number of items used to evaluate consumer knowledge (Hem and Iversen, 2008). Therefore, the effect of subjective knowledge on evaluation brand extension is required to research further (Czellar, 2003). Customer attitudes and the characteristics of brand extension Also, as the strong relationship between the extended brand and the core brand, customer attitudes brand extension might transfer from parent brand (Keller and Aaker, 1992; Volckner and Sattler, 2006). However, customer awareness of brand extension may cause a negative effect on customer attitudes towards the core brand except the high quality of core brand and perceived fit between the core and extension brand (Hou, 2003). Besides, brand extension characteristics have the most weight in the evolution of purchase intention for the brand that has changed name (Collange, 2008). Purchase intention toward the extension is directly influenced by the perceived similarity (Swaminathan, et al., 2001). However, this influence of perceived similarity will be mediated by a categorization construct, called brand meaning (Martin and Stewart, 2001). This minor conflict is needed to research further and provided more evidence to understand customer purchase intension in relationship (Collange, 2008 ) with core brand characteristics and brand extension characteristics as well. Along with the importance of perceived similarly in the studies of brand extension, researchers have suggested that explain how and why similarly is important for successful brand extension is necessary as well. Consumers first consider there is a match between what they know and experience about the parent brand and what they believe to be true about the parent brand in a new product category (Hem, et al., 2002). If the match is perceived good, consumers might expect to transfer their attitudes to the extended brand. Hem and his co-authors (2002) have noted that consumers may also evaluate the extended brand in a more piecemeal fashion. 4. Brand extension evaluation in the fast-moving consumer goods (FMCG) industry Brand extension is used widely in many industries (Hou, 2003) and in order to evaluate brand extension effectiveness, this research scope will be narrowed down to one of the most popular and typical area industry of brand extension, FMCG. In FMCG industry, brands are viewed as the key assets of the company, and all investments will be made to create brands. The focus of the organization is on brands and all departments work together towards the brand development. Using new brand name and cooperating brand names are two of three basic brand development strategies for FMCG industry (Schuiling and Moss, 2004). The success and high rank of Procter Gamble (PG) or Nestle in this industry are the great examples for the importance of brand extension in brand development strategies. Moreover, due to very high cost needed to launch a new product and difficult marketing approaches, the use of brand extension approaches in FMCG companies is increasing for the last few years (Juda, 2007) and as the result of globalization, FMCG companies tend to take an existing brand name and then extending it to other product categories has been applied increasingly (Schuiling, 2001). Therefore, FMCG is seen as the most typical industry where required study further and deeper about brand extension. 5. Conclusion In the competitive environment, the use of brand extension is the efficient tool for many firms in order to place higher position in the market. To achieve this goal, brand extensions have been evaluated for a long time. These studies have provided the understanding of the importance of brand extension and the need to address brand extension evaluation in this paper. Also, the relationship between the core brand and the extended brand is shown clearly, especially in terms of brand extension characteristics and customer attitudes towards brand extensions. However, to date, the conflicts in the literatures have existed and deeper understanding brand extension evaluation and its relation to customer purchase intention require researching further (Collange, 2008). Moreover, the limitation in number of items used to measure is reason that cause to the irrelevant results in the past researches. There are still some mixed results about the impact of perceived similarity and perceived fit on customer purchase intension, the lack of information about the correlation between the parent brand and the extended brand. These confusions need to re-solve in further research. As mentioned in the background and literature review, the extended brand is strongly affected by the parent brand. When an extended brand is being created, it would be necessary for marketers to understand how customers look at the brand extension and how it will impact on their purchase intention. In order to have further understanding this issue in the FMCG industry in Vietnam, the below questions and hypotheses have been developed: Q1: What are the factors of parent brand affect on brand extension evaluation? H1: High equity of parent brand will provide more favorable effects on extended brand. H2: Perceived quality of parent brand correlates to extended brand perceived quality. H3: Customers relationship of the parent brand positively correlates to the acceptance of extended brand. H4: Customer attitude toward parent brand will relatively affects on the extended brand. Q2: How brand extension characteristics influence on customer purchase intention? H5: The more similarity to the parent brand, the higher level of customer purchase intention of extended brand. H6: The higher of perceived fit of extended brand to the parent brand will positively impact on the customer purchase intention of extended brand. H7: Customers attachment to the parent brand is correlated to the customer purchase intention of extended brand. H8: Customer awareness of the extended brand is correlated to the level of their purchase intention of extended brand.

Wednesday, November 13, 2019

Essay --

Andrew Almeida Huck Finn Self Reliance This quote from Lauren Oliver speaks volumes on the mindset of Huck FinnÍ ¾ â€Å"I’d rather die my way than live yours.† Huck Finn is a young kid growing up in at a very chaotic time in America. Many ideas and bias are either forced upon him or he has no help but experiencing. Rather than putting up with this Huck decides he would be better off on his own as opposed to trying to adapt to everyone else's standards. Living by himself lead to many more challenges and opposing forces than a kid of only 13 should have to be faced with. This lead to Huck being more mature than other kids his age because he had to constantly rely on himself to solve his problems and come up with his own morales on what is right and wrong without the guidance from others.Along with how this changed Huck as a person for better or worse. Huck Finn is a very independent character. Being without a father figure and parents of any kind leads him to have to grow up by himself. In doing so creating a character who is able to react and make decisions to help himself get out of the mess he or his friends have gotten him into. Huck at such a young age is forced to look for jim to guidance on the river but Jim is no more educated than Huck is. This leads to Huck having to not only lead himself but also try and take a leadership role to get Jim to safety. A great example of where Huck is able to take his fate into his own hands by making an elaborate tale is when he is on shore dressed as a girl. He is caught in a lie but instead of risking the fate of Jim he thinks quick and saysÍ ¾Ã¢â‚¬  I told her my father and mother was dead, and the law had bound me out to a mean old farmer in the country thirty mile back from the river, and he treated... ...hing because he is able to do it all himself. Nobody at that time period in the south was willing to help him so he simply did what was right with no caution as to whether not people would judge him Í ¾"Well, I did. I said I wouldn't, and I'll stick to it. Honest INJUN, I will. People would call me a lowdown Abolitionist and despise me for keeping mum—but that don't make no difference. I ain't agoing to tell, and I ain't agoing back there, anyways. So, now, le's know all about it." (8.52, 8.53). This self reliance and separation from society is what allows Huck to be more accepting of new ideas and ultimately is what makes this story takes place in the first place. Without Huck’s self reliance none of this ever would have been possible and Huck would have most likely never left the small town with his drunk deadbeat father and slave owning Miss.Watson and Miss.Douglas.